The Rising Use of Local Search Marketing
Local Search Marketing is one of the most important parts of the local internet marketing strategy today. They keep the audience engaged on your site for a longer period of time. Based on the study, people nowadays have a shorter attention span, which makes a video more effective when using it as a marketing tool compared to writing articles.
Did you know that people remember:
- 20% of what they hear
- 30% of what they see
- 70% of what they see and hear
Why do you think so many people relate to watching a video so much? In a recent article by Forbes Magazine, they referenced a HubSpot roundup revealing that the brain processes visual information 60,000 times faster than text. If a picture is worth ‘a thousand pieces of gold’, what do you think a video is worth? Using local video marketing you will have an opportunity to create a visual and audio experience for your buyers and prospects.
ComScore reported in April that 174 million U.S. Internet users watched online video content in March for an average of 14.8 hours per viewer, thereby engaging in more than 5.7 billion viewing sessions throughout the month.
According to a new study released by Cisco, in the year 2019, 90% of all Internet traffic will account for the videos. These will range from entertainment to education to the downright stupid. People started to turn to video to satisfy their craving for information and also for their short entertainment. That is why the small local business is quick to respond to this clamor of the public. Local Internet marketing is projected to reach a staggering increase in the coming years. Almost half of the entire companies in the United States are aware of its potential. According to Nielsen, around 64% of these are convinced that it will dominate their Internet local marketing strategy.
Importance Of Local Search Marketing
With regard to reach, Local Internet Marketing is a perfect way to appeal to buyers of all ranges. Create specialty videos that are targeting your demographics for the perfect customer to be. The number of individuals that may see your video can be narrowed down to your local business area. Why advertise in Miami, FL when you are based in Spokane, WA?
Google My Business Marketing also levels the playing field. At this point and time, it no longer matters if you have are a big player or SME (Small-medium enterprise). You only need to incorporate the proper search engine optimization technique on your local business marketing, and you will be able to get a top search engine ranking. In 2018, brands spent over $90 billion dollars on video ads. According to a recent Forrester report that number is expected to hit $102.8 billion by the year 2023.
Being able to share the video in just a click of an icon also makes it efficient for small companies. This way a video posted on one site will not just sit on that site. It will circulate on online media sites, shared by social media users and be seen by others. One tip is to make it short and precise so the viewers will immediately get the purpose of the video.
Does it really work for Local Business?
Absolutely, focusing your content on a specific target makes it more efficient for the business. Based on the search result nowadays, the online community tends to search for keywords with an additional area of coverage such as “Google My Business Marketing ” or “SEO Ft. Lauderdale” or “Local Search Marketing Services Broward county“. If you decide to make use of a keyword that is a bit general like “mobile marketing” you will have to compete with larger companies who have the resources to burn just to acquire a higher position on SERP. Instead, you may want to use “local mobile marketing” or “local business SEO fort Lauderdale” to reach potential customers within the scope.
Always be aware of the potential of social media when creating video and local search marketing campaigns. Be creative not only in the video and content that you are creating but also on the search engine optimization technique. Based on the study, creativity topples any amount of production cost.
If you’d like to know more about local search marketing call Green Melon Marketing (954) 306-9699.