Miami Internet Marketing Archives - Internet Marketing Services

Even Google needs SEO – better do not ignore it for your own site

Posted on September 18, 2015 Written by Michael Williams

Even Google needs SEO – better do not ignore it for your own site

Search engine optimization is so important that even Google is looking for SEO managers who help it to improve the organic rankings of their web pages. If you think that your website does not need search engine optimization, you might want to reconsider your position.

What exactly is Google looking for?

Google has posted a job offer for a full-time ‘Program Manager for Technical SEO’:

“As a Program Manager for Technical SEO, you will work with cross-functional teams across Marketing, Sales, Product Development, Engineering and more to help drive organic traffic and business growth.

You will take part in website development and optimization, help shape blog and social strategy, improve website code hygiene and define web architecture for international websites.”

Google: search engine optimization is important

Google’s job offer has several implications:

1. Even though Google is the most visited website in the world, they still acknowledge the importance of search engine optimization. Even Google needs to comply and compete.

2. Google are saying that they are following responsible search practices and that they want to compete fairly in their own search results.

3. Google has an enormous marketing budget. Nevertheless, they find SEO very valuable for their marketing purposes.

Stop spamming, start doing SEO

Note that the ad is talking about search engine optimization, not about spamming. So forget about automated link building tools, article spinners or other shady SEO methods.

If you want to be successful, you have to start doing real SEO: create good web page content, optimize that content, make sure that search engines can index your web pages, improve the links that point to your site, etc.

The tools in SEOprofiler help you to do real SEO. If you want to get high rankings on Google and other search engines, SEO is crucial. If you haven’t done it yet, try SEOprofiler now and see for yourself:

Article by
Axandra SEO software

Official: how Google handles new top level domains (TLDs)

Posted on August 10, 2015 Written by Michael Williams

Official: how Google handles new top level domains (TLDs)

In a post on Google’s Webmaster Central blog, Google’s John Mueller explained how Google handles new top level domains (TLDs) such as .guru or .how. Here are the details:

1. Google does not favor any TLD

Google’s systems treat new gTLDs (generic top level domains) like other gTLDs (like .com & .org). Keywords in a TLD do not give any advantage or disadvantage in search.

2. Googlebot can crawl and index IDN TLDs

Internationalized domain names (IDN) TLDs such as .みんな can be used the same as other TLDs. Google treats the Punycode version of a hostname as being equivalent to the unencoded version, so you don’t need to redirect or canonicalize them separately. For the rest of the URL, remember to use UTF-8 for the path and query-string in the URL, when using non-ASCII characters.

3. A .brand TLD has the same weight as a .com domain

Those TLDs will be treated the same as a other gTLDs. They will require the same geotargeting settings and configuration, and they won’t have more weight or influence in the way Google crawls, indexes, or ranks URLs.

4. Region or city TLDs like .london or .bayern are treated as gTLDs

Even if they look region-specific, Google will treat these TLDs as gTLDs (generic top level domains). This is consistent with Google’s handling of regional TLDs like .eu and .asia. There may be exceptions at some point down the line, as Google sees how they’re used in practice.

5. Country code TLDs will be used for geo-targeting

By default, most ccTLDs (country code top-level domains) result in Google using these to geotarget the website (with some exceptions); it tells Google that the website is probably more relevant in the appropriate country. For example, a .de domain is probably more relevant than a .com domain in Germany.

6. Moving your site to a new TLD is the same as moving your site to a new domain name

Google treats moves to a new TLD the same as any other site move. Domain changes can take time to be processed for search (and outside of search, users expect email addresses to remain valid over a longer period of time), so it’s generally best to choose a domain that will fit your long-term needs.

Summary: you can choose the domain that works best for your website

Google does not find any TLD better than others. All TLDs are treated equally. For particular countries, geo-specific TLDs have an advantage as they are an indicator that the website is more relevant to the particular geographic region.

According to John Mueller: “If you spot a domain name on a new TLD that you really like, you’re keen on using it for longer, and understand there’s no magical SEO bonus, then go for it :-).”

There are many different things that influence the positions of your web pages in Google’s search results. SEOprofiler, the popular SEO tool that many professionals use, works with all top level domains and it helps you to improve the search engine performance of all of your pages. If you haven’t done it yet, try SEOprofiler now:

See plans & pricing

Back to table of contents – Visit SEOprofiler.com

Article by Axandra SEO software

The first SEO tool with full HTTPS support

Posted on May 27, 2015 Written by Michael Williams

Green Melon Marketing is a Fort Lauderdale SEO company successfully getting small businesses on the First Page search results on Google.

1. The first SEO tool with full HTTPS support

Green Melon Marketing a Fort Lauderdale Internet Marketing & SEO Agency

Google is a big proponent of the “HTTPS everywhere” idea. Users of Google Search, Gmail, YouTube, and Google Drive automatically have an encrypted connection to Google.Google also encourages webmasters to prevent and fix security breaches on their sites, and Google officially announced that HTTPS is used as a signal in their search ranking algorithm.Enhanced data security is a good thing. That’s why we have decided to make our SEOprofiler web pages all-HTTPS, all the time, for everyone.The first SEO tool with full HTTPS support

We have moved all SEOprofiler pages to HTTPS. This means that all public pages, all back-end pages and all web-based customers reports will automatically have an encrypted connection.

If your own website also supports HTTPS, you can frame the web-based client reports in SEOprofiler on your own HTTPS website:

The HTTPS encryption on the SEOprofiler pages makes sure that information is secured via the ‘Transport Layer Security’ protocol (TLS), which provides three key layers of protection:

Encryption: When you are browsing our website, nobody can ‘listen’ to your conversations, track your activities across multiple pages, or steal your information.
Data integrity: Data cannot be modified or corrupted during transfer, intentionally or otherwise, without being detected.
Authentication: HTTPS makes sure that you communicate with the intended website.

You get powerful SEO tools that help you to improve your website

SEOprofiler is a web-based SEO tool that works with all operating systems. You get a complete suite of powerful SEO tools:

automatic weekly website audits
comprehensive tools for keyword research and analysis
automated ranking checks with local results support
website analytics
tools for spam-free link building and link analysis
link disinfection tool removes harmful backlinks
social media monitoring
AdWords profiler enables you to spy on AdWords campaigns of competitors
white-label reports (web-based and PDF)
and much more.

SEOprofiler is 100% HTTPSWhether you are an existing SEOprofiler user, or if you decide to become a new user today: all SEOprofiler pages will automatically have an encrypted connection. If you haven’t done it yet, try SEOprofiler now:

Try SEOprofiler risk-free

Back to table of contents – Visit SEOprofiler.com

Article by Axandra SEO software

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Google Mobilegeddon is here and it is not as bad as expected

Posted on May 13, 2015 Written by Michael Williams

Google Mobilegeddon is here and it is not as bad as expected

Ever since Google announced their new mobile ranking algorithm, many webmasters were afraid of the upcoming ‘mobilegeddon’. Google released the new algorithm on April, 21st. Was it as bad as expected? Do you still have to adjust your web pages?

What exactly is Google’s new algorithm?

On 21 April, Google released a new ranking algorithm that changes the way web pages are ranked in Google’s mobile results. According to Google, web pages that do not display correctly on mobile phones, will get lower rankings than before:

According to Google, there are 4.7% more mobile-friendly websites today than two months ago, when Google announced the new algorithm. The update doesn’t apply to all devices or results:

it affects only search rankings on mobile phones
it applies to individual pages of a site, not the entire website
it is a global algorithm update that affects search results in all languages

Many webmasters changed their websites – was it worth it?

It seems that Google hasn’t put much weight on it in the rankings yet. The mobile results haven’t changed dramatically and for most websites, the effect seems to be small. Some websites saw dropped rankings for some of their keywords but not for all.

Of course, it might be too early to tell as Google said that rolling out the update would take several days.

Before you change your web pages, consider this

When Google announced that secure websites would get an advantage, a lot of websites added SSL certificates in a hurry and encountered many problems that were hard to fix (broken security certificates, broken plugins, less relevant AdSense ads, etc.). So far, HTTPS sites don’t seem to rank better than regular websites.

The new mobile algorithm could be similar. A new mobile website can also cause problems:

for many websites, mobile traffic is worth less than desktop traffic
if you change an effective web page with high conversions and replace it with an untested mobile design, conversions might drop
the time that you invest in creating a mobile website cannot be invested in other marketing activities that might have a higher return-on-investment

As long as everything is okay with your website, it’s probably better to wait and see.

There are many things that are more important

Even Google makes it clear that the mobile algorithm is only one of many factors that influences the position of a website:

“Note that this is just one of over 200 signals we use to evaluate the best results. Non-mobile-friendly sites won’t disappear from mobile Search results—they may still rank high if they hold great content the user wants. […]

While the mobile-friendly change is important, we still use a variety of signals to rank search results. The intent of the search query is still a very strong signal — so even if a page with high quality content is not mobile-friendly, it could still rank high if it has great content for the query.”

Before you make your web pages mobile-friendly, make sure that everything else is correct. Many things are much more important. Use the Top 10 Optimizer and the website audit tool in SEOprofiler to optimize your pages for Google and other search engines:

Article by Axandra SEO software