|1. Four things that you should do before SEO can help your website
|Some people use the best SEO tools to promote their websites but they still do not succeed. What is the reason for that and what can you do to make sure that your search engine optimization campaign becomes a success?
Before you start with your website marketing activities, do the following:
1. Check your business model
A sound business model is very important if you want to succeed on the Internet. The Internet has made many things easier than before but revenue must always be greater than your business expense.
Check the numbers: what is the estimated traffic, what’s the profit margin, what is the conversion rate of your web pages, etc. The numbers must be convincing.
2. Check your market
If you enter a highly saturated market, you have to invest a lot of time and money to succeed. If you start a new dating site, don’t expect to get high rankings with a few ‘secret tricks’ that you’ve found on a shady website.
The more competitive the market, the more you have to invest to succeed.
3. Check your product
If there are only 20 people who search for your product or service in a month, then search engine optimization won’t get you far. Fortunately, good search engine optimization tools and research tools will help you to locate demands.
4. Check your website
If you only get visitors who do not buy from you, website promotion does not make sense. If you have an ugly website with a bad checkout process, then you won’t get many customers. You need a great looking website that also works on mobile devices and you need web pages that convert visitors into customers. For a better website go ahead and click here for more information on managed wordpress hosting from knownhost. Otherwise, getting visitors to your website will be pointless.
You also have to check the technical aspects of your site. The technology that supports your marketing activities must work. If your order form doesn’t work, it’s no wonder that you don’t get sales. The website audit tool in SEOprofiler helps you to check the technical aspects of your site.
Search engine optimization is very important and every business must do it. Before you do it, however, check the four points above. If you follow the advice of the tools in SEOprofiler, it’s likely that your business will get very good results:
Article by Axandra SEO software
|1. How searchers formulate queries in Google
|BlueNileResearch published an interesting study about the way searchers formulate their queries. This article will show you how to use this data to reach more customers.
1. There are two different approaches
Half of the searchers use fragment queries such as “fix coffee maker”, while the other half uses more specific queries such as “why doesn’t my coffee maker turn on” and “brand model coffee maker trouble shooting”.
2. The phrasing varies wildly
While most searches use two-word queries, the chosen words vary a lot. Individuals search differently and they phrase their queries in distinct ways.
3. Many searchers phrase their query in form of a question
In the study, some searchers choose to ask a question while others choose to make a statement. 27% of searchers phrased their query in the form of a question (‘how, ‘why’, ‘where’, ‘what’, ‘which’). 73% used a non-question form.
4. ‘How’ questions are more popular than ‘why’ questions
When searchers entered a question in the search form, ‘how’ was used by 44% of searchers. The least popular question word was ‘what’. It seems that searchers are looking for a solution (‘How do I fix my coffee maker?’) instead of a reason (‘Why is my coffee maker not working?’).
So what should you do to improve your SEO campaigns?
To get as many targeted visitors as possible, you have to developed distinct approaches for the individual ways people search.
As explained in the SEOprofiler manual, searchers go through three research phases. Searchers in the research phase want specific information. They want a quick solution and not detailed explanations. Create educating content that targets users in different research phases.
Think beyond keyword suggestion tools
Keyword suggestion tools can help a lot to get new keyword ideas for your business. However, you shouldn’t rely solely on them. Be creative when you choose the keywords for your web pages.
Do not vision how searchers might choose to phrase a query. Phrases vary, often widely, from one searcher to the next.
People are different. The more pages your website has, the more likely it is that one of these pages caters the needs of a particular searcher. Create different pages on your website that describe different aspects of your products and services.
The tools in SEOprofiler help you to find good keywords for your business. They also help you to optimize your pages for these keywords. If you haven’t done it yet, try SEOprofiler now:
| Five things that will get your website on Google’s first results page (guaranteed)
|Getting listed on Google’s first results page can be very difficult. There are many tools and services that promise to get your website listed. What exactly will help you to get the results that you want? There are five things that will get your website on Google’s first results page. Guaranteed.
Step 1: You have to know what you’re doing
Don’t just blindly follow the advice of gurus and self-proclaimed SEO exports. Don’t believe everything that you read. When it comes to search engine optimization, most things are opinions instead of facts.
Do your own tests. Create a website just for testing purposes and find out what works and what doesn’t. Educate yourself and keep current. That is very important because SEO changes rapidly.
Step 2: You have to work with your web pages
Some people think that search engine optimization is a one-shot thing, or that SEO can be done on auto-pilot. Unfortunately, that doesn’t work.
If you want to succeed, you have to invest a lot of time and effort in your search engine optimization activities. There are several things that you have to do to make sure that your website becomes a success: keyword research, optimizing pages, fixing technical errors, etc.
Without investing time and work into your web pages, you won’t get the best results. Fortunately, there are tools that will help you to get things done as efficiently as possible.
Step 3: Show search engines that you’re serious about it
Google wants to rank high quality websites in the search results. This is the mysterious “authority” that is often mentioned in SEO articles.
To build a website that has ranking authority, you have to do several things: create web pages that have good content, present that content in an attractive way and engage with your audience. Basically, your website has to deliver what the web searchers wants.
Step 4: Be smarter than your competitors
Everybody wants to be listed on Google’s first results page. The person who does more, will get better rankings. If your competitors invest more time in search engine optimization, they will get better rankings.
It’s also important that you invest your time in the right things. A person who is working a lot on the wrong things won’t get good results. If you work smarter than your competitors, you will get better results. If you do the right things in the right order, you will get results more quickly. Here’s an easy to understand step-by-step tutorial.
Step 5: Be patient
Website promotion takes time. It is possible to get some quick wins but lasting results that will deliver a steady stream of new visitors to your website take some time.
It takes time to research the right keywords, it takes time to optimize your web pages, it takes time to fix the architecture of your website, etc. Be patient, do the right things, and your website will get the rankings that it deserves.
Website promotion isn’t rocket science. The five steps above are a sure way to get in Google’s search results. The tools in SEOprofiler help you to get things done as quickly as possible. If you haven’t done it yet, try SEOprofiler now:
Article by Axandra SEO software
|Link disinfection: remove bad backlinks that point to your site
|Getting rid of bad backlinks that point to your website can be a time-consuming and complicated task. That’s why we developed the Link Disinfection tool.If your website rankings have been damaged by an SEO service that used shady methods to promote your website, the link disinfection tool can help you a lot.What exactly does the Link Disinfection tool do?
Google does not like artificial links (paid links, links from automated linking schemes, links that have been created by automated tools, all other artificial links, etc.).
If many of the links that point to your website are artificial, it is likely that Google will penalize your site.
If you have received a notification from Google, the Link Disinfection tool will help you to clean up your backlink profile. It analyzes the backlinks that point to your website and it filters the backlinks that might be suspicious.
Step 1: Check the links that are listed in the Link Disinfection tool list.
Click a link in the Link Disinfection tool to visit the linking web page. If you don’t want to have a link from the page, click the “Add” link to add the link as a toxic link to the link manager:
Step 2: Contact the owners of the linking websites and ask them to remove the link.
Toxic links are marked in red in the link manager. They also have a red beaker icon instead of the regular website favicon.
The link manager can help you to get the contact information of other websites. Use the ‘Contact Finder Pro™’ feature to get the contact information of the linking site. Then contact the webmaster of the other site and ask them to remove the link to your page.
Step 3: Submit backlinks to Google’s disavow links tool
Some webmasters won’t remove the spammy links to your website. In addition, many spam websites don’t have any contact information at all. In that case, create a disavow links file and submit it to Google.
The Link Disinfection tool in SEOprofiler can create the disavow links file for you. Google’s disavow links tool enables you to inform Google about the backlinks that you don’t want. You can use that tool if a website doesn’t want to remove the harmful backlink to your site.
The Link Disinfection plan is available in the SEOprofiler Smart plan and above. Log in to your SEOprofiler account now to use the Link Disinfection tool or test the SEOprofiler Smart plan risk-free:
Article by Axandra SEO software