|1. Now Google sees you, now they don’t
|Checking the technical aspects of your website is a necessity if you want to make sure that Google and other search engines give your web pages high rankings. If your web pages contain particular errors, Google won’t be able to see them. Regular website audits make sure that your site gets the rankings that it deserves. Read information on SEO audit and learn more about this.
1. Check your website for critical errors
Critical errors are errors that can have an immediate effect on the rankings of your website on Google:
You should avoid these errors if you don’t want to risk ranking problems. The website audit tool in SEOprofiler regularly checks if these errors appear on your web pages to make sure that your pages get the best possible rankings.
2. Check your web pages for things that can cause problems
Even if your website does not contain critical errors, there are several things that can have a negative influence on the rankings of your web pages:
All of these things can have a positive influence on the rankings of your web pages if you optimize them. The website audit tool in SEOprofiler regularly checks if your web pages use these elements correctly.
3. Check your web pages for things that can be improved
In addition to the things above, there are several things that you can check to make sure that your web pages get the best possible rankings:
Checking these things will make sure that your web pages perform as well as possible. For example, images should have descriptive alt attributes, H1 tags should contain the right keywords, etc. The website audit tool in SEOprofiler automatically checks your web pages for these elements.
4. Check your web pages for spelling mistakes
The website audit tool also checks your web pages for spelling mistakes. Most websites contain a lot of spelling mistakes and typing mistakes. First impressions count, so it’s better to correct these mistakes.
The website audit tool in SEOprofiler regular checks your web pages to make sure that everything is correct. You will save time and you will be able to correct errors quickly and easily:
Try SEOprofiler risk-free
Article by Axandra SEO software
|1. Four things that you should do before SEO can help your website
|Some people use the best SEO tools to promote their websites but they still do not succeed. What is the reason for that and what can you do to make sure that your search engine optimization campaign becomes a success?
Before you start with your website marketing activities, do the following:
1. Check your business model
A sound business model is very important if you want to succeed on the Internet. The Internet has made many things easier than before but revenue must always be greater than your business expense.
Check the numbers: what is the estimated traffic, what’s the profit margin, what is the conversion rate of your web pages, etc. The numbers must be convincing.
2. Check your market
If you enter a highly saturated market, you have to invest a lot of time and money to succeed. If you start a new dating site, don’t expect to get high rankings with a few ‘secret tricks’ that you’ve found on a shady website. And if you’re starting a roofing company, you might want to read the Best Strategies to Generate Roofing Leads.
The more competitive the market, the more you have to invest to succeed.
3. Check your product
If there are only 20 people who search for your product or service in a month, then search engine optimization won’t get you far. Fortunately, good search engine optimization tools and research tools will help you to locate demands.
4. Check your website
If you only get visitors who do not buy from you, website promotion does not make sense. If you have an ugly website with a bad checkout process, then you won’t get many customers. You need a great looking website that also works on mobile devices and you need web pages that convert visitors into customers. For a better website go ahead and click here for more information on managed wordpress hosting from knownhost. Otherwise, getting visitors to your website will be pointless.
You also have to check the technical aspects of your site. The technology that supports your marketing activities must work. If your order form doesn’t work, it’s no wonder that you don’t get sales. The website audit tool in SEOprofiler helps you to check the technical aspects of your site.
Search engine optimization is very important and every business must do it. Before you do it, however, check the four points above. If you follow the advice of the tools in SEOprofiler, it’s likely that your business will get very good results:
Article by Axandra SEO software
|1. How searchers formulate queries in Google
|BlueNileResearch published an interesting study about the way searchers formulate their queries. This article will show you how to use this data to reach more customers.
1. There are two different approaches
Half of the searchers use fragment queries such as “fix coffee maker”, while the other half uses more specific queries such as “why doesn’t my coffee maker turn on” and “brand model coffee maker trouble shooting”.
2. The phrasing varies wildly
While most searches use two-word queries, the chosen words vary a lot. Individuals search differently and they phrase their queries in distinct ways.
3. Many searchers phrase their query in form of a question
In the study, some searchers choose to ask a question while others choose to make a statement. 27% of searchers phrased their query in the form of a question (‘how, ‘why’, ‘where’, ‘what’, ‘which’). 73% used a non-question form.
4. ‘How’ questions are more popular than ‘why’ questions
When searchers entered a question in the search form, ‘how’ was used by 44% of searchers. The least popular question word was ‘what’. It seems that searchers are looking for a solution (‘How do I fix my coffee maker?’) instead of a reason (‘Why is my coffee maker not working?’).
So what should you do to improve your SEO campaigns?
To get as many targeted visitors as possible, you have to developed distinct approaches for the individual ways people search.
As explained in the SEOprofiler manual, searchers go through three research phases. Searchers in the research phase want specific information. They want a quick solution and not detailed explanations. Create educating content that targets users in different research phases.
Think beyond keyword suggestion tools
Keyword suggestion tools can help a lot to get new keyword ideas for your business. However, you shouldn’t rely solely on them. Be creative when you choose the keywords for your web pages.
Do not vision how searchers might choose to phrase a query. Phrases vary, often widely, from one searcher to the next.
People are different. The more pages your website has, the more likely it is that one of these pages caters the needs of a particular searcher. Create different pages on your website that describe different aspects of your products and services.
The tools in SEOprofiler help you to find good keywords for your business. They also help you to optimize your pages for these keywords. If you haven’t done it yet, try SEOprofiler now:
| Google Mobilegeddon is here and it is not as bad as expected
|Ever since Google announced their new mobile ranking algorithm, many webmasters were afraid of the upcoming ‘mobilegeddon’. Google released the new algorithm on April, 21st. Was it as bad as expected? Do you still have to adjust your web pages?
What exactly is Google’s new algorithm?
On 21 April, Google released a new ranking algorithm that changes the way web pages are ranked in Google’s mobile results. According to Google, web pages that do not display correctly on mobile phones, will get lower rankings than before:
According to Google, there are 4.7% more mobile-friendly websites today than two months ago, when Google announced the new algorithm. The update doesn’t apply to all devices or results:
Many webmasters changed their websites – was it worth it?
It seems that Google hasn’t put much weight on it in the rankings yet. The mobile results haven’t changed dramatically and for most websites, the effect seems to be small. Some websites saw dropped rankings for some of their keywords but not for all.
Of course, it might be too early to tell as Google said that rolling out the update would take several days.
Before you change your web pages, consider this
When Google announced that secure websites would get an advantage, a lot of websites added SSL certificates in a hurry and encountered many problems that were hard to fix (broken security certificates, broken plugins, less relevant AdSense ads, etc.). So far, HTTPS sites don’t seem to rank better than regular websites.
The new mobile algorithm could be similar. A new mobile website can also cause problems:
As long as everything is okay with your website, it’s probably better to wait and see.
There are many things that are more important
Even Google makes it clear that the mobile algorithm is only one of many factors that influences the position of a website:
“Note that this is just one of over 200 signals we use to evaluate the best results. Non-mobile-friendly sites won’t disappear from mobile Search results—they may still rank high if they hold great content the user wants. […]
While the mobile-friendly change is important, we still use a variety of signals to rank search results. The intent of the search query is still a very strong signal — so even if a page with high quality content is not mobile-friendly, it could still rank high if it has great content for the query.”
Before you make your web pages mobile-friendly, make sure that everything else is correct. Many things are much more important. Use the Top 10 Optimizer and the website audit tool in SEOprofiler to optimize your pages for Google and other search engines: