| Ride the wave: why change is good for your business |
| Search engine optimization (SEO) is continually evolving. Things that worked great in the past can trigger a ranking penalty today. Technology is always undergoing change and you have to make sure that you do the right things if you do not want to become obsolete tomorrow.
Here are some things that you can do to make sure that your business gets the best results from search engine optimization: 1. Accept that change is constant Change is the only constant in life. Six years ago, tablet computers did not exist. Today, you can buy tablet computers in different sizes, with different operating systems, from different manufacturers. For a company that sells computer related goods, it wasn’t necessary to have high rankings for the keyword ‘tablet’. Today, there are many different ‘tablet’ key phrases that can deliver a high return-on-investment. To get lasting results, you have to watch trends. The words that are used by customers and prospects can change. Your business has to change when markets change. Ride the wave. Stopping it won’t work. 2. Watch your competitors and learn from them Innovation and evolution is necessary if you want to succeed. Several years ago, Apple just built computers. Nowadays, they compete with companies such as Spotify. Netflix competes with traditional TV. The companies who are your competitors can change. SEO tools can help you to monitor the activities of your competitors. For example, the AdWords Profiler in SEOprofiler helps you to keep track of the Google AdWords campaigns of your competitors. The Ranking Profiler shows you the keywords and the pages with which your competitors are ranked on Google. The Link Profiler shows the links that point to the websites of your competitors. Competitive intelligence can give you an edge over your competition. The tools in SEOprofiler help you with that.
Markets change and search engine algorithms change. Search engine optimization is an ongoing process. If you do not keep up with the changes, you might waste your time with methods that do not work anymore. Even worse, you might use spammy techniques that trigger a penalty. Set realistic expectations if you want to get lasting results. It usually takes some months until you see the results of your SEO campaigns. If you conduct your SEO activities regularly, you will get high ranking pages that consistently remain at the top of the search results. Just as Greek philosopher Heraclitus said: “No man ever steps in the same river twice, for it’s not the same river and he’s not the same man.” If your website rankings have been damaged because of shady SEO techniques, try it again with a serious SEO tool that plays by the rules. The tools in SEOprofiler help you to get solid rankings at the top of the search result pages. If you haven’t done it yet, try SEOprofiler now: Fort Lauderdale SEO Agency – Green Melon Marketing (954) 306-9699 Article by Axandra SEO software |
The first SEO tool with full HTTPS support
Green Melon Marketing is a Fort Lauderdale SEO company successfully getting small businesses on the First Page search results on Google.
| 1. The first SEO tool with full HTTPS support |
 Google is a big proponent of the “HTTPS everywhere” idea. Users of Google Search, Gmail, YouTube, and Google Drive automatically have an encrypted connection to Google.Google also encourages webmasters to prevent and fix security breaches on their sites, and Google officially announced that HTTPS is used as a signal in their search ranking algorithm.Enhanced data security is a good thing. That’s why we have decided to make our SEOprofiler web pages all-HTTPS, all the time, for everyone.The first SEO tool with full HTTPS support
We have moved all SEOprofiler pages to HTTPS. This means that all public pages, all back-end pages and all web-based customers reports will automatically have an encrypted connection. If your own website also supports HTTPS, you can frame the web-based client reports in SEOprofiler on your own HTTPS website:
The HTTPS encryption on the SEOprofiler pages makes sure that information is secured via the ‘Transport Layer Security’ protocol (TLS), which provides three key layers of protection:
You get powerful SEO tools that help you to improve your website SEOprofiler is a web-based SEO tool that works with all operating systems. You get a complete suite of powerful SEO tools:
SEOprofiler is 100% HTTPSWhether you are an existing SEOprofiler user, or if you decide to become a new user today: all SEOprofiler pages will automatically have an encrypted connection. If you haven’t done it yet, try SEOprofiler now: Back to table of contents – Visit SEOprofiler.com Article by Axandra SEO software |
Now Google sees you, now they don’t
| 1. Now Google sees you, now they don’t |
| Checking the technical aspects of your website is a necessity if you want to make sure that Google and other search engines give your web pages high rankings. If your web pages contain particular errors, Google won’t be able to see them. Regular website audits make sure that your site gets the rankings that it deserves.
1. Check your website for critical errors
Critical errors are errors that can have an immediate effect on the rankings of your website on Google:
You should avoid these errors if you don’t want to risk ranking problems. The website audit tool in SEOprofiler regularly checks if these errors appear on your web pages to make sure that your pages get the best possible rankings.
2. Check your web pages for things that can cause problems
Even if your website does not contain critical errors, there are several things that can have a negative influence on the rankings of your web pages:
All of these things can have a positive influence on the rankings of your web pages if you optimize them. The website audit tool in SEOprofiler regularly checks if your web pages use these elements correctly. 3. Check your web pages for things that can be improved
In addition to the things above, there are several things that you can check to make sure that your web pages get the best possible rankings:
Checking these things will make sure that your web pages perform as well as possible. For example, images should have descriptive alt attributes, H1 tags should contain the right keywords, etc. The website audit tool in SEOprofiler automatically checks your web pages for these elements. 4. Check your web pages for spelling mistakes The website audit tool also checks your web pages for spelling mistakes. Most websites contain a lot of spelling mistakes and typing mistakes. First impressions count, so it’s better to correct these mistakes. The website audit tool in SEOprofiler regular checks your web pages to make sure that everything is correct. You will save time and you will be able to correct errors quickly and easily: Try SEOprofiler risk-free Special Offers from Green Melon Marketing Article by Axandra SEO software |
Four things that you should do before SEO can help your website
| 1. Four things that you should do before SEO can help your website |
| Some people use the best SEO tools to promote their websites but they still do not succeed. What is the reason for that and what can you do to make sure that your search engine optimization campaign becomes a success?
Before you start with your website marketing activities, do the following: 1. Check your business model A sound business model is very important if you want to succeed on the Internet. The Internet has made many things easier than before but revenue must always be greater than your business expense. Check the numbers: what is the estimated traffic, what’s the profit margin, what is the conversion rate of your web pages, etc. The numbers must be convincing. 2. Check your market If you enter a highly saturated market, you have to invest a lot of time and money to succeed. If you start a new dating site, don’t expect to get high rankings with a few ‘secret tricks’ that you’ve found on a shady website. The more competitive the market, the more you have to invest to succeed. 3. Check your product If there are only 20 people who search for your product or service in a month, then search engine optimization won’t get you far. Fortunately, good search engine optimization tools and research tools will help you to locate demands. 4. Check your website If you only get visitors who do not buy from you, website promotion does not make sense. If you have an ugly website with a bad checkout process, then you won’t get many customers. You need a great looking website that also works on mobile devices and you need web pages that convert visitors into customers. Otherwise, getting visitors to your website will be pointless. You also have to check the technical aspects of your site. The technology that supports your marketing activities must work. If your order form doesn’t work, it’s no wonder that you don’t get sales. The website audit tool in SEOprofiler helps you to check the technical aspects of your site. Search engine optimization is very important and every business must do it. Before you do it, however, check the four points above. If you follow the advice of the tools in SEOprofiler, it’s likely that your business will get very good results: Article by Axandra SEO software |
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