How search result pages can help you to improve the rankings of your own web pages (plus a shortcut)
The web pages that Google shows on the first result page for your query contain a lot of information that can help you to improve your own web pages. If you want to improve the rankings of your web pages for your keywords, taking a closer look at the result pages can help you a lot.
Google’s ranking algorithm uses a variety of different factors. Some of them are obvious by analyzing the top ranked pages. Search for one of your most important keywords and then take a look at the search results:
The title tag of a web page often correlates with the keyword rankings of that page. Take a look at the titles of the top ranked pages.
Do your competitors use the queried keyword in the titles? If not, do they use keywords that are closely related to the queried search term? How does your own web page compare? Does your own web page contain the words that are used by the high ranking pages?