Search Result Pages Can Improve Your Web Pages

Posted on February 3, 2015 Written by Michael Williams

How search result pages can help you to improve the rankings of your own web pages (plus a shortcut)

The web pages that Google shows on the first result page for your query contain a lot of information that can help you to improve your own web pages. If you want to improve the rankings of your web pages for your keywords, taking a closer look at the result pages can help you a lot.

Google’s ranking algorithm uses a variety of different factors. Some of them are obvious by analyzing the top ranked pages. Search for one of your most important keywords and then take a look at the search results:

1. Is the keyword used in the title of the web pages?

The title tag of a web page often correlates with the keyword rankings of that page. Take a look at the titles of the top ranked pages.

Do your competitors use the queried keyword in the titles? If not, do they use keywords that are closely related to the queried search term? How does your own web page compare? Does your own web page contain the words that are used by the high ranking pages?

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10 SEO Blogs To Read

Posted on January 30, 2015 Written by Michael Williams

SEO marketing techniques and requirements are in a constant state of change.

Small business owners need to know what works and what used to work but doesn’t anymore and keeping up requires a lot of time.

I like to remind my clients that what worked yesterday, may not work today and what works today, might not work tomorrow.

Yes, it can be a bit frustrating especially if you only use White Hat SEO strategies like we do at Green Melon Marketing. Yes, black hat works, but usually for only a short time. If you are interested in creating a long term presence with your Internet marketing, don’t use them – ever.

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Understanding Consumers’ Local Search Behavior

Posted on January 29, 2015 Written by Michael Williams

In May 2014 Google released its study “Understanding Consumers’ Local Search Behavior”.

In it contains many important findings on search intent by consumers looking for local information while using either a smart phone or computer/tablet. You can read Google’s full report by clicking Here.

If you are a business that has a local market do you need to approach your marketing as if you are competing with a regional or national reach?

Let me ask you?

How far will your customers travel to get to you?

Perhaps your business is a retail operation, salon, restaurant, dentist, accountant, lawyer, or repair shop how many miles will your customer drive to get to you?

How far will you travel to get to them?

Maybe your business requires to go to someone’s home or place of business such as a roofing or A/C contractor, a real estate broker, insurance agency or pool service how many miles from your place of business will you be willing to drive to get to a customer? [Read more…]

CE Travel Planners is Our Newest Client.

Posted on January 28, 2015 Written by Michael Williams

This is a link to a press release from CE Travel Planners announcing our working together to generate more calls and inquiries from their online presence. They are very cool people and it’s a pleasure to have them as clients.

Cruise Planners’ Newest Fort Lauderdale Franchise

Owners choose Fort Lauderdale SEO Agency for Mobile & Local Search Marketing

Click HERE to continue reading press release.