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Backlinks are dead, or are they?

Posted on February 24, 2015 Written by Michael Williams

Backlinks are dead, or are they?
“Link building is dead” is something that you might have heard from several SEOs during the last few weeks and months. It’s true that search engine optimization has changed a lot. But are links really not important anymore? Or are some people just drawing the wrong conclusions?

Backlinks and Fort Lauderdale SEO Company

Backlinks are dead, long live backlinks!

Links are a very important ranking signal for Google. Links are so important that Google puts a lot of effort into detecting bad backlinks. If you hear someone saying “link building does not work anymore”, the person actually says “link spamming does not work anymore.”

The automatic links that might have helped your website in the past will get your website penalized today. Automatically creating backlinks in bulk does not work anymore. Faking social network profiles to get backlinks does not work anymore. Spamming forums and article websites with fake or low quality content to get backlinks does not work anymore. Automated link networks do not work anymore.

To make things clear: spamming does not work anymore!

However, this has nothing to do with real backlinks. Real backlinks from good sites are the best thing that can happen to your rankings.

Things, not strings: what does Google mean with that?

Google’s ranking concept is “things, not strings”. That means that the context of a link is important. The links that point to your website should come from pages that are related to the topic of your own website. Google has been saying this for years but now they are serious about it.

If all of the links that point to your website contain exactly the same keyword, you can be sure that this will trigger an ‘unnatural links’ filter.

If the links to your website contain keywords that are related to the topic of your website, Google will find your website relevant for that topic.

Google is serious about this and that’s good news for you

Some people still think that they can trick Google’s algorithm with the ‘brand new secret method that will get your site on Google’s first result page with just a few mouse clicks.’ These spam tools do not work anymore and it is very likely that your website will be penalized if you fake links and other things.

Links that require human intervention are the links that Google considers in the ranking algorithm. Quality is much more important than quantity.

A handful of high quality links are much better than hundreds of automatically created backlinks.

The tools in SEOprofiler help you to build backlinks as efficiently as possible. While it is not possible to automate the link building process, the tools can make your life much easier:

  • they help you to get rid of bad backlinks (link disinfection)
  • they find suitable high quality websites for you
  • they help you to separate the wheat from the chaff
  • they help you to save time so that you get more things done

Invest your time wisely. If you haven’t done it yet, try SEOprofiler now:

Try SEOprofiler now risk-free!

Back to table of contents – Visit SEOprofiler.com

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Filed Under: Local Search marketing, Uncategorized Tagged With: Fort Lauderdale SEO Company, fort lauderdale website development, Local Search Engine Marketing, Miami Internet Marketing

How long does it take to get a first page Google ranking?

Posted on February 20, 2015 Written by Michael Williams

1. How long does it take to get a first page Google ranking?
That’s a question that we often hear. There is no general answer to this question. It depends on many different factors. This article helps you to get a realistic timeline for your SEO goals.

how long does it take to get high rankings

What’s the current state of your website?

The time that it takes to get results depends on the current state of your website. Has your website been penalized by Google? Has your website been optimized before? Have you used spammy SEO methods in the past?

Fixing problems is as important as improving your content. Before you do anything else, fix the problems on your web pages.This will take some time but it is absolutely necessary if you want to improve your rankings. The website audit tool in SEOprofiler helps you to locate problems on your site.

It’s not Karma, it’s the way SEO works

The things that you do today will influence your rankings tomorrow. If you used spammy SEO methods in the past, it’s very likely that your web pages will be penalized today. If you used white-hat SEO methods, it is likely that your website will have better rankings today.

Only use white-hat methods to promote your web pages. SEO is a continuous process.

Be patient, do the right things and you will get sustainable high rankings. It takes some time to get these rankings but the results are worth the time and effort

So how long will it take to get high rankings?

  • If your website is brand new, or if your website has many issues, it can take up to 12 months until you see sustainable results. Tactics that can help you to get short term results can have a negative effect on your rankings in the long term.
  • To get a better idea of the time that it takes to get high rankings, segment your goals into actions. For example: Fixing errors on your web page (2-4 weeks), revamping website content (4-6 weeks), link building (4 weeks), etc.
  • Don’t just focus on rankings. High rankings for a particular keyword aren’t necessarily what you want to achieve. Better focus on the overall number of visitors that you get from search engines, the number of sales that you get through search engine visitors, etc.
  • Start with small, achievable goals. Try to get high rankings for very targeted keywords first. In general, it is much better to have high rankings for “where to buy high quality hiking shoes” than for “shoes”.By focusing on small, achievable goals, you can steadily create something great while making one step at a time.

Search engine optimization takes some time if you want to get sustainable results. If you continually work on your web pages, you will get high rankings that last.
Fixing critical errors on your website will often have an immediate effect on your rankings, i.e. it can happen that your rankings improve dramatically after fixing technical errors, remove bad links, etc.

What you should take from this article is that before beginning any SEO efforts, you should take time to assess the situation, plan both short- and long term-strategies, approach SEO as an ongoing process, and communicate realistic goals and timelines for improvement to the larger team and executives.

The tools in SEOprofiler help you to work as efficiently as possible with your website. If you haven’t done it yet, try SEOprofiler now:

Try SEOprofiler now risk-free!

Back to table of contents – Visit SEOprofiler.com

[Read more…]

Filed Under: Search Engine Ranking Suggestions, Uncategorized Tagged With: Fort Lauderdale SEO Company, fort lauderdale website development, Local Search Engine Marketing, Miami Internet Marketing

How not to lose a lot of money

Posted on February 17, 2015 Written by Michael Williams

1. How not to lose a lot of money
If your customers do not use the Internet, you don’t need search engine optimization. If they do, you will lose a lot of money if you fail to optimize your site. Search engine optimization (SEO) is a basic investment that will have a big impact on your online success.

Green Melon Marketing a Fort Lauderdale SEO Agency

Organic SEO is very cost efficient

Pay per click advertising has become very expensive. It is not unusual that a keyword has a cost per click of US$2.00 and above. If you get 20,000 visitors per month through that keyword on Google AdWords, you have to pay $40,000 per month.

If you invest a fraction of that cost in organic SEO to continually improve the position of your web pages in the regular search results, you will save a lot of money. For example, the professional SEO tool SEOprofiler starts at 49/month.

You can track your SEO results

Google Analytics and other website analytics programs can show you how much visitors you get from search engines and how much money you make from these referrals.

For example, the ‘Top referrers’ page in the analytics section in SEOprofiler shows you how many visitors you received through a particular link and how many of these visitors purchased on your site.

The ‘Top keywords’ page shows the keywords through which people find your site and you can also see how many of these people buy on your site.

You get high quality traffic

The visitors that come to your website through search engines are high quality visitors. They searched for keywords that are related to your website and then they clicked your web page on the search results page. In other words: these visitors want what you have to offer on your website. That can mean big revenue.

For that reason, it is very important that you choose the right keywords for search engine optimization. With the right keywords, you will get many new visitors who become customers.

Don’t just focus on the big money terms. Also use location terms, informational terms, long tail keywords, etc. The more related keywords you use, the better.

High rankings for the right keywords will have a major influence on your revenue. Use the tools in SEOprofiler to get high rankings for the right keywords and make sure that your pages have a good conversion rate.

The time and money that you invest in search engine optimization will quickly pay for itself. SEO is one of the best investments that you can make for your company:

Try SEOprofiler now risk-free!

Back to table of contents – Visit SEOprofiler.com

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Filed Under: Pay Per Click Advertising, Uncategorized Tagged With: Fort Lauderdale SEO Company, fort lauderdale website development, Local Search Engine Marketing, Local Search Marketing Services, Miami Internet Marketing

Google: why your website fails the “mobile-friendly” test

Posted on February 10, 2015 Written by Michael Williams

Some months ago, Google released a new tool that enables you to check if your website is mobile-friendly. Websites that pass Google’s test will be labeled with “mobile-friendly” on Google’s search result pages for mobile devices.

Some websites did not pass that test although they are mobile-friendly. Why did this happen and what can you do to make sure that your own site passes the test?

How can I check my website?

Google’s mobile friendly-test tool is available here. Just enter the URL of your website and click the “Analyze” button. If your website passes the test, you will see something like this:

SEO-Agency-Fort Lauderdale

(click on image above for a larger view)

What can I do if my website fails the test?

[Read more…]

Filed Under: Local Search marketing, Uncategorized Tagged With: fort lauderdale website development, Local Search Engine Marketing, Local Search Marketing Services, Miami Internet Marketing

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Michael Williams, Partner
GREEN MELON MARKETING, LLC
425 NW 97th Avenue
Plantation, Florida 33324
(954) 306-9699
www.GreenMelonMarketing.com
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