This week I did the recap video from the United lounge in San Francisco airport. So I prerecorded it and scheduled it to go live Friday morning because I want to get this video out early and I don’t land until around 7am Friday…

Google’s John Mueller said that in 2020 does “use PageRank internally.” He added that it is one of among many other signals Google uses. But Google does not use domain authority, a metric from Moz, he had to say again.

As you know, Google said they would move the right hand side featured snippets from the right side to the center, but until then, Google would stop deduplicating those snippets. According to both RankRanger and Moz, Google has removed a nice chunk of those, about 60% according to these tool providers.

I often give this fluffy advice that you should “build a site and content that Google is embarrassed doesn’t rank well for the queries they deserve to rank for.” Well, here is an example of that advice working. John Mueller of Google has watched a site do everything it should and it still doesn’t rank. What is he going to do?