You probably know that local search marketing is here to stay and spending money on marketing – both online and offline can be a very good investment of time and money. If you have the time and if you can do something yourself and get the same results as a professional company then why pay them. It’s a dollar less spent, right?
Time, its all about the time. And, money.
You’ve done tons of research about using Local, Mobile, Social Media SEO to get onto page 1 of Google, Bing and Yahoo! organic search results. You probably have found 100’s if not 1,000’s of ideas and suggestions on how to improve your search engine results.
Perhaps because you have the time you can implement these ideas yourself you will take on some Internet marketing initiatives.
So, where should you start? Which ideas will work best for you? Which ones should you do first? Which ones will give you the fastest results? How many hours will it take you? How do you measure success? Why so many questions?
How will you muddle through the mounds of information and recommendations to decide what are the most important actions you need to take right now to get better search page results?
Local, Mobile, Social Media SEO
Let me start you off in a good direction. Your websites – both desktop and mobile, and social media outlets need to be optimized first. You’ll want to take advantage of the opportunities that Social Media presents especially Facebook, YouTube, Twitter, Pinterest, Google+ and LinkedIn including optimizing all the business descriptions on these profiles as well.Write interesting quality content using the 5 or 10 top keywords (and 10-15 semantic phrases) you discovered in your keywords research is critical to grabbing the search engines attention. Once you have written the content you will be able to refresh and reuse use when you move onto creating digital billboards.
Next, there are about 20 absolutely necessary business hubs where you can setup free local business profiles on top rated sites such as FourSquare, Angie’s List, Yahoo! Local, Google, and Merchant Circle. The list below is where I have my business’ profiles and just follow the links where you can get started by registering and claiming your businesses and all of them are free to setup.
Make sure to write keyword rich and optimized copy and business descriptions and often you can add videos, photos and coupons. By adding links back to your website will send signals to Google and the other search engines that says “Hey these places think I important and am relevant”.
If you haven’t already sign up for a Google Adwords account even if you aren’t planning on using pay-per-click advertising as there are many tools you can use to find keywords for for geographic marketing regions, what other businesses (your competition) are bidding for to pay for a click, how many people are searching each month for the types of products and services you offer and more.
Local Search Engine Directories
It is extremely important to make sure that your business information is listed on the major local search engine directories including InfoUSA, YP.com and Info Group. These are the directories that all the search engines uses to verify your local data.
If you are not listed at all or have inaccurate and inconsistent information across the Internet that will have a significant negative impact on your organic search results. Your company name, phone number and address must always be accurate and consistent across all your marketing channels.
Remember if it’s important to Google, its important to you. By placing your business information and descriptions on the hubs below is the equivalent of placing billboards up on a busy section of your Interstate highway. It’s a really good place to start. On average it will take about an hour to complete each one.
Just click on the business hub you want to add and/or claim your business.
Google My Business
The Business Journals
Yahoo! Local Listings
Yelp for Business