Importance Of Local Search Marketing
The top 10 search results get 91.7% of all clicks!
Have you ever thought that there should be ways of generating new leads without having to pay for them over and over again? This is where search engine marketing and location-based mobile marketing can help add to your bottom line – by getting you found on the Internet! Get Found. Get Clicks. Get Business.
If you’re not on page one in the search engine results – you’re nowhere.
Did you know that there are many ways to market your company on the Internet that will pay you dividends over and over again instead of paying recurring monthly fees?
How, you ask?
First I want to tell you that mobile marketing is not sending annoying ads to people’s smartphones but rather it is a concerted effort to give Google as many reasons as you can to get your business ranked higher than your competitors.
If you are a business that has a local market you don’t need to approach your Internet marketing as if you are competing with a regional or national brand.
Let me ask you – how far will people travel to get to you?
Perhaps your business is a retail operation, salon, restaurant, dentist, accountant, lawyer, or repair shop how many miles will your customer drive to get to you?
How far will you travel to get to them?
Maybe your business requires to go to someone’s home or place of business such as a roofing or A/C contractor, a real estate broker, insurance agency or pool service how many miles from your place of business will you be willing to drive to get to a customer?
Knowing those answers will allow you to use radius marketing assisting you in being able to focus your marketing efforts into a geographic area. As an example, if you are in Delray Beach and are willing to travel up to 10 miles to get to your customer why waste marketing dollars in generating leads from Miami?
Google released “Understanding Consumers’ Local Search Behavior“. In it contains many important findings on search intent by consumers looking for local information while using either a smartphone or computer/tablet. You can read Google’s full report by clicking here.
Here are a few of the key findings:
Consumers Choose Stores Close to Their Location – Within 5 mile of where they are searching
- 66% of consumers who searched for local information on a computer/tablet visit a store
- 72% of consumers who searched for local information on a smartphone visit a store
4 in 5 consumers conduct local searches on search engines
- 88% of consumers use Smartphones
- 84% use computers and tablets to conduct those searches.
Over 60% of all Google search inquiries are location-based
There are buyers looking for local businesses to help them out with their products or services. Local search marketing will get you higher rankings on the local search results and generate more clicks and calls to your business.
Buyers need 3 pieces of information from you
- Your phone number, business hours, address and directions.
Buyers Search for a Variety of Local Information on their Smartphone:
- Business Hours – 54%
- Directions to Local Store – 53%
- Local store address – 50%
Now that they have found you have to let them know how to get you.
Consumers Who Use Location Information in Ads – Say It’s Important
- 73% of Smartphone users think ‘Get Directions’ is important
- 78% of Computer/tablet users think Local Address is important
- 77% of Computer/tablet users think Phone Number is important
What I found to be so compelling is consumers want most often from a business is they think can help them with their needs – what they were searching for in the first place – how to get to you. When a consumer searches for something that makes Google think, “Oh, this person’s looking for a local business. You want Google to ‘think’ of your business and place you higher in the local search results.
Green Melon Marketing is a Local Business Internet Marketing Consultant that successfully gets small businesses in the First Page search engine results on Google, YouTube, Yahoo & Bing by utilizing on and off-page Local, Mobile and Video Search Optimization strategies.
Our staff at Green Melon Marketing assists small businesses in getting new customers by using local search marketing to maximize their Internet presence and search engine rankings using local search directories, social profiles, business profiles, videos and more all at a fixed cost.
Local search marketing can significantly increase opportunities for any business to be found by potential customers looking to buy what you are selling. To learn more about what you can do to marketing your company on the Internet – for Free call us today on (954) 306-9699.