|1. Official: Google to launch doorway pages ranking penalty
|When was the last time you encountered a doorway pages in Google’s search results? Although this doesn’t happen very often, Google seems to think that doorway pages are still an issue. In the official Google blog, Google announced a new penalty for doorway pages.
What is a doorway page?
According to Google’s announcement, doorway pages are pages that are created solely for search engines.
How can you identify doorway pages on your website?
Google published a list of questions to ask of pages that could be seen as doorway pages:
If you can answer these pages with “yes”, chances are that Google thinks that your page is a doorway page.
Most of the things above also apply to landing pages that are used in Google AdWords campaigns.
It is considered good practice to use individual landing pages for each ad group. Landing pages that have a strong connection to the ad text usually convert better than general landing pages.
Will Google penalize these landing pages? Unfortunately, that’s not clear yet.
Landing pages are good for pay per click campaigns but they are not suitable for organic search engine optimization. High rankings on Google and other search engines are the result of on-site and off-site optimization.
The tools in SEOprofiler help you to optimize your web pages while following all rules of Google. If you haven’t done it yet, try SEOprofiler now:
Article by Axandra SEO software