In May 2014 Google released its study “Understanding Consumers’ Local Search Behavior”.
In it contains many important findings on search intent by consumers looking for local information while using either a smart phone or computer/tablet. You can read Google’s full report by clicking Here.
If you are a business that has a local market do you need to approach your marketing as if you are competing with a regional or national reach?
Let me ask you?
How far will your customers travel to get to you?
Perhaps your business is a retail operation, salon, restaurant, dentist, accountant, lawyer, or repair shop how many miles will your customer drive to get to you?
How far will you travel to get to them?
Maybe your business requires to go to someone’s home or place of business such as a roofing or A/C contractor, a real estate broker, insurance agency or pool service how many miles from your place of business will you be willing to drive to get to a customer? [Read more…]