| Google Mobilegeddon is here and it is not as bad as expected
|Ever since Google announced their new mobile ranking algorithm, many webmasters were afraid of the upcoming ‘mobilegeddon’. Google released the new algorithm on April, 21st. Was it as bad as expected? Do you still have to adjust your web pages?
What exactly is Google’s new algorithm?
On 21 April, Google released a new ranking algorithm that changes the way web pages are ranked in Google’s mobile results. According to Google, web pages that do not display correctly on mobile phones, will get lower rankings than before:
According to Google, there are 4.7% more mobile-friendly websites today than two months ago, when Google announced the new algorithm. The update doesn’t apply to all devices or results:
Many webmasters changed their websites – was it worth it?
It seems that Google hasn’t put much weight on it in the rankings yet. The mobile results haven’t changed dramatically and for most websites, the effect seems to be small. Some websites saw dropped rankings for some of their keywords but not for all.
Of course, it might be too early to tell as Google said that rolling out the update would take several days.
Before you change your web pages, consider this
When Google announced that secure websites would get an advantage, a lot of websites added SSL certificates in a hurry and encountered many problems that were hard to fix (broken security certificates, broken plugins, less relevant AdSense ads, etc.). So far, HTTPS sites don’t seem to rank better than regular websites.
The new mobile algorithm could be similar. A new mobile website can also cause problems:
As long as everything is okay with your website, it’s probably better to wait and see.
There are many things that are more important
Even Google makes it clear that the mobile algorithm is only one of many factors that influences the position of a website:
“Note that this is just one of over 200 signals we use to evaluate the best results. Non-mobile-friendly sites won’t disappear from mobile Search results—they may still rank high if they hold great content the user wants. […]
While the mobile-friendly change is important, we still use a variety of signals to rank search results. The intent of the search query is still a very strong signal — so even if a page with high quality content is not mobile-friendly, it could still rank high if it has great content for the query.”
Before you make your web pages mobile-friendly, make sure that everything else is correct. Many things are much more important. Use the Top 10 Optimizer and the website audit tool in SEOprofiler to optimize your pages for Google and other search engines:
| Five things that will get your website on Google’s first results page (guaranteed)
|Getting listed on Google’s first results page can be very difficult. There are many tools and services that promise to get your website listed. What exactly will help you to get the results that you want? There are five things that will get your website on Google’s first results page. Guaranteed.
Step 1: You have to know what you’re doing
Don’t just blindly follow the advice of gurus and self-proclaimed SEO exports. Don’t believe everything that you read. When it comes to search engine optimization, most things are opinions instead of facts.
Do your own tests. Create a website just for testing purposes and find out what works and what doesn’t. Educate yourself and keep current. That is very important because SEO changes rapidly.
Step 2: You have to work with your web pages
Some people think that search engine optimization is a one-shot thing, or that SEO can be done on auto-pilot. Unfortunately, that doesn’t work.
If you want to succeed, you have to invest a lot of time and effort in your search engine optimization activities. There are several things that you have to do to make sure that your website becomes a success: keyword research, optimizing pages, fixing technical errors, etc.
Without investing time and work into your web pages, you won’t get the best results. Fortunately, there are tools that will help you to get things done as efficiently as possible.
Step 3: Show search engines that you’re serious about it
Google wants to rank high quality websites in the search results. This is the mysterious “authority” that is often mentioned in SEO articles.
To build a website that has ranking authority, you have to do several things: create web pages that have good content, present that content in an attractive way and engage with your audience. Basically, your website has to deliver what the web searchers wants.
Step 4: Be smarter than your competitors
Everybody wants to be listed on Google’s first results page. The person who does more, will get better rankings. If your competitors invest more time in search engine optimization, they will get better rankings.
It’s also important that you invest your time in the right things. A person who is working a lot on the wrong things won’t get good results. If you work smarter than your competitors, you will get better results. If you do the right things in the right order, you will get results more quickly. Here’s an easy to understand step-by-step tutorial.
Step 5: Be patient
Website promotion takes time. It is possible to get some quick wins but lasting results that will deliver a steady stream of new visitors to your website take some time.
It takes time to research the right keywords, it takes time to optimize your web pages, it takes time to fix the architecture of your website, etc. Be patient, do the right things, and your website will get the rankings that it deserves.
Website promotion isn’t rocket science. The five steps above are a sure way to get in Google’s search results. The tools in SEOprofiler help you to get things done as quickly as possible. If you haven’t done it yet, try SEOprofiler now:
Article by Axandra SEO software
|Link disinfection: remove bad backlinks that point to your site
|Getting rid of bad backlinks that point to your website can be a time-consuming and complicated task. That’s why we developed the Link Disinfection tool.If your website rankings have been damaged by an SEO service that used shady methods to promote your website, the link disinfection tool can help you a lot.What exactly does the Link Disinfection tool do?
Google does not like artificial links (paid links, links from automated linking schemes, links that have been created by automated tools, all other artificial links, etc.).
If many of the links that point to your website are artificial, it is likely that Google will penalize your site.
If you have received a notification from Google, the Link Disinfection tool will help you to clean up your backlink profile. It analyzes the backlinks that point to your website and it filters the backlinks that might be suspicious.
Step 1: Check the links that are listed in the Link Disinfection tool list.
Click a link in the Link Disinfection tool to visit the linking web page. If you don’t want to have a link from the page, click the “Add” link to add the link as a toxic link to the link manager:
Step 2: Contact the owners of the linking websites and ask them to remove the link.
Toxic links are marked in red in the link manager. They also have a red beaker icon instead of the regular website favicon.
The link manager can help you to get the contact information of other websites. Use the ‘Contact Finder Pro™’ feature to get the contact information of the linking site. Then contact the webmaster of the other site and ask them to remove the link to your page.
Step 3: Submit backlinks to Google’s disavow links tool
Some webmasters won’t remove the spammy links to your website. In addition, many spam websites don’t have any contact information at all. In that case, create a disavow links file and submit it to Google.
The Link Disinfection tool in SEOprofiler can create the disavow links file for you. Google’s disavow links tool enables you to inform Google about the backlinks that you don’t want. You can use that tool if a website doesn’t want to remove the harmful backlink to your site.
The Link Disinfection plan is available in the SEOprofiler Smart plan and above. Log in to your SEOprofiler account now to use the Link Disinfection tool or test the SEOprofiler Smart plan risk-free:
Article by Axandra SEO software
|Official information about Google’s new mobile algorithm
|In a Q&A session on Google+, Mary and Michael from Google’s webmaster relations team revealed more information about Google’s new mobile ranking algorithm.
What is Google’s new mobile algorithm?
Google is going to introduce an addition to the ranking algorithm that influences the position of your web pages in Google’s mobile search results.
The change only affects the rankings that your web pages have if the user searches on a mobile phone. The regular search results are not affected by the new algorithm.
What did Google say in the Q&A session?
How to check if your website is mobile-friendly
It is important to make sure that your web pages are mobile-friendly. Fortunately, Google has a tool for this that is available here. Just enter the URL of your website and click the “Analyze” button.
If your website fails the test then you have to adjust the design of your web pages. Instead of creating a separate website for mobile devices, you could use responsive design for your web pages. If you use WordPress, there are many themes that support responsive design.
Being mobile-friendly is not enoughA website that currently does not have high rankings won’t get high rankings just because it is mobile-friendly. There are many more things that Google wants to find on your web pages. Check your website with the website audit tool in SEOprofiler to make sure that Google can index all pages of your website.
In addition, use the Top 10 Optimizer in SEOprofiler to make sure that Google shows your web pages for the right keywords. If you haven’t done it yet, create your SEOprofiler account now: