Local Video Marketing Archives - Internet Marketing Services

Local Search Marketing Works

Posted on April 28, 2020 Written by Michael Williams

Local Search Marketing Works
Creating new content can be challenging for small and large businesses alike. Unless you have a constant flow of new products or services it can be hard to describe what your company offers or sells again and again without the risk of duplicate content.

Many of us are often focused on creating new content, there is a way to keep your old content fresh making it more valuable than new content because it gives you a better understanding on how you can improve it and make it more enticing for your existing customers as well as attracting new customers.

Hopefully, you have taken the step to get your free listing on Google by verifying your business by setting up and verifying your company using Google My Business.

One of the many benefits of this listing is that it allows you to post content, add special offers and discounts and in these uncertain times, keep the public informed of the status of your business.

Did you know that you can edit/add updates to these posts/notifications and get them active again? Google keeps your posts active for 7 days and then are expired, meaning Google does not actively show.

What you can do, is to update the posts by adding up to 10 new photos and videos and you can even replace the older ones with new ones. Now it’s fresh content and Google with show it in your profile again.

So give it a try. Freshen up your old content and make it new again.

What is Google Maps Local Search Marketing?

Google Maps marketing is the promotion of your local business in Google Maps. Optimizing your GMB listing is critical so that you show up on Google’s Maps and it’s search engine results on the first page.

A recent study discovered that almost 70% of smartphone users use Google Maps most frequently. On top of that, out of the 3.5 billion searches that happen on Google each day, more and more are considered to have local intent. Google research department says that 83% of people in the US said they used online search to locate a business near them.

Get 25% off our basic GMB Setup Package. It is on sale for the month of May for just $299.

A Google My Business listing is critical for any local business looking for new customers. Period. It’s more important than having a website, IMHO. When people search for a business in their local area 99% of the time the top results are businesses’ GMB listing.

Learn how to get found on Google call (954) 306-9699. Green Melon Marketing is a local search marketing company providing essential Internet marketing services. https://www.greenmelonmarketing.com/

Using Google My Business and Maps for Driving Directions to YOUR place of Business.

Local Search Marketing Services in Plantation, FL Do you know that 72% of consumers that perform a local search visit a store within 5 miles of their current location. Local searches have skyrocketed in the past few years. If a person is able to find your business on mobile, they’re much more likely to stop in and check out your business in person. Your potential customers are looking for your location, directions on how to get there in the fastest way possible and your phone number.

Remember that proximity to the searcher is the number one ranking factor when search engine marketing delivers leads to your prospects. 86% of people look up the location of a business on Google Maps. Do you have an Internet presence that includes Google Maps found inside Google My Business? Clients have reported that they generate as much as 50% of their leads by being the top map placement in their local service area.

A well-optimized Google My Business will include your business information such as phone number, hours, location, service areas, products, and photos. It also enables you to create a free website, publish posts, answer questions, messaging and most importantly – customers can leave a review of your company.

Learn more by calling (954) 306-9699. Green Melon Marketing is a local search marketing company providing essential Internet marketing services for local small business owners. https://www.greenmelonmarketing.com/

Lauderdale-by-the-Sea

As a Google My Business Digital Marketing company, we’ll assist you in getting leads through local search, video and mobile marketing optimization and build a significant local Internet presence to achieve page one search engine rankings. | Call (954) 306-9699 for Local Search Marketing Services.

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Learn how local search marketing works call (954) 306-9699.

Pompano Beach experienced local search optimization

Posted on January 13, 2016 Written by admin

Video Marketing Techniques for Best Results

In considering the video marketing techniques that will be most suitable for your business, you need to consider the endgame and this is centered on the purpose to which the videos will be utilized. Videos are presently ranked as a progressive tool for raising brand awareness, lead generation and for online engagement.

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Video Length

Your video marketing must be structured in such a way as to customize videos to suit particular purposes. To be on the safe side, short videos are always preferred as nobody has all the time in the world to sit through long skits. If possible, for longer series, break them up to shorter components and people can watch over a period of time.

Video SEO

When you develop video marketing skits for your SEO purposes, there is a need to ensure that you have these on your own domain and not just on video sharing sites. While these specialized sites have their place, an excellent video skit, will attract followership, and you will end up passing traffic to these sites if you don’t host these contents on your domain.

Another credible technique is to allow for the embedding of your video marketing content. This will allow users to share them on social media and other sites that will give you inbound links in their numbers. This is a far more productive means of generating links to your site and it is clearly rated as a white-hat internet marketing strategy.

Transcribing the content of your videos makes it possible to reach more people and goad the search engines, and this especially should be ensured on the html of the pages that host the videos. Allowing this is effective in getting your message to as many people as possible.

Deploy Keywords and Catchy Titles

Your transcript and titles need to target relevant keywords that you are targeting with your video marketing campaign. The video should, therefore, be produced to suit your keywords and align with it, to make it possible for search engine discovery. With catchy titles, they grab attention and serve as ready click-baits.

Content Considerations

Video marketing will be effective if it has interactive elements to make audience connection easier. The tools here will include: in-video quiz, forms, surveys and links. The key here is to know the opportune moments to interject these so as to maximize the benefits from their use. Irrespective of whether you post them in your own domain or video sharing sites like Vimeo, YouTube or Daily Motion, these standards need to be projected.

Friendly videos resonate with the audience and the content need to be made easy to follow, searched and viewed. Video SEO works best with proper tagging, and when linked to individual pages they produce a well optimized website effect.

Another notable fact is the need to ensure that before you deploy video marketing, plan it to solve a problem and not create it to ape existing content. Solve problems with new insights and bring to the public domain, new information.