Small business owners need to know what works and what used to work but doesn’t anymore and keeping up requires a lot of time.
I like to remind my clients that what worked yesterday, may not work today and what works today, might not work tomorrow.
Yes, it can be a bit frustrating especially if you only use White Hat SEO strategies like we do at Green Melon Marketing. Yes, black hat works, but usually for only a short time. If you are interested in creating a long term presence with your Internet marketing, don’t use them – ever.
Call me simple when it comes to optimizing business’ Internet presence as I have an uncomplicated approach to SEO – Suck up to Google. They still own almost 70% of the world’s search market and as long as you play by their terms of service (TOS) your web properties will gradually see an increase in both traffic and the search engines placement. And, as all boats rise with the tide your search engine rankings will increase on Yahoo! and Bing, too.
The Top 10 SEO blogs
If you are a small business owner looking to better understand how to market your business using the Internet then I highly recommend your reading a few of these blogs on a weekly basis.
Search Engine Journal
Search Engine Land
Search Engine Roundtable
Search Engine Watch
Site Pro News